Five-year extension for Liqui-Moly B12hr partnership

A FIVE-YEAR extension to their existing title sponsorship of the race will see Liqui-Moly Australia become a decade-long sponsor of the Bathurst 12 Hour.

Liqui-Moly Bathurst 12 Hour organisers, Supercars Events, and Liqui-Moly’s Australian partner MotorActive have today announced a five-year extension of their existing partnership to run until at least 2022.

The announcement comes at the commencement of a 100 day countdown to the 2-4 February 2018 event.

Liqui-Moly products will be the Official Oil, Lubricants and Additives of the Bathurst 12 Hour, while Liqui-Moly will also again take ownership of the iconic Mount Panorama pit straight bridge and the straight itself.

The agreement also includes naming rights to the outright Pro/Pro GT3 category within the race itself.

Murray’s Corner will continue to be known as Meguiars corner.

“Both Liqui-Moly Australia and Liqui-moly Germany are especially proud of our association with the Bathurst 12-Hour,” said Bruce Morrison, Managing Director of MotorActive.

“We’re looking forward to working hand-in-hand with Supercars Events over the next five years to really ramp things up and promote the Liqui-Moly brand, while helping to make the already wildly popular race an even bigger global event.

“The global stature of the race is a perfect fit for a global brand like Liqui-Moly. Also, the heavy European flavour only serves to further reinforce the relevance to Germany’s number one oils and additives brand, as every car in the field can use Liqui-Moly’s off-the-shelf range of oils and lubricants – just like the race-winning Maranello Motorsport Ferrari did in 2014 and 2017.”

Liqui-Moly Bathurst 12 Hour organisers said the five-year extension was a testament to the ongoing relationship between the two organisations.

“The Bathurst 12 Hour and MotorActive have been working together to grow this iconic event since the 2013 season and this new relationship will extend the partnership to ten years,” said Bathurst 12 Hour Commercial Manager Shane Rudzis.

“Bruce Morrison and his team continue to be passionate supporters of the race and have been vital in the growth and visibility of what has quickly become an iconic part of both national and international motorsport.”

Liqui-Moly Bathurst 12 Hour Event Director John Casey said the partnership with Liqui-Moly also went beyond sponsorship.

“Our relationship with MotorActive is more than just attaching a brand to the event; it’s a true partnership and their involvement is critical to the growth the event has enjoyed in recent years.

“Not only do they promote the event to their staff, partners and customers, but they also drive interest amongst the broader public both here and overseas.

“We look forward to working together on growing this fantastic event long into the future.”

Tickets and Camping remain on sale for the 2018 event, to be held on 2-4 February, and are available via the Bathurst 12 Hour website.

Limited campsites and grandstand seats remain following high early demand, with fans encouraged to book now to avoid disappointment.