BP is excited to be named the new official fuel partner for the 2018 Liqui-Moly Bathurst 12 Hour endurance race.
BP will take pride of place on the iconic Bathurst circuit with the brand being integrated into iconic sections of the circuit; drivers will speed by BP Reid Park and the BP Ultimate Bridge as they climb to the top of Mount Panorama, powered by BP Ultimate premium fuel.
Fans and car enthusiasts alike will also be revved up with great prizes up for grabs at BP’s promotional area where BP will showcase its range of high-quality products and customer offers including its premium fuel, BP Plus fuel card and BPme, the brand’s new innovative fuel payment technology.
Commenting on becoming the official sponsor of one of the biggest events in the Australian racing calendar, Adam Arnold, BP’s General Manager, Marketing and Retail Offer Development said ““BP has tremendous history in Australian motorsport that includes outright victories in the 12 Hour in the 1990s, so Bathurst is the perfect place for the M4 GT4 to make its racing debut in this country in the colours of BP Ultimate.”
“We are delighted to participate in this fantastic event and be able to showcase our premium fuels and share with those attending the event the other great things that are happening with the BP brand, such as BPme and BP Plus,” Arnold continued.
Shane Rudzis, Bathurst 12 Hour commercial manager, said, “We are proud to welcome a great brand like BP to the Liqui-Moly Bathurst 12 Hour.”
“We are looking forward to working with them to promote their BP Ultimate fuels and BPme application,” he added.
The Liqui-Moly Bathurst 12 Hour will be held between February 2-4, 2018 at Mount Panorama, Bathurst.
Tickets remain on sale and can be purchased via the Bathurst 12 Hour website; www.bathurst12hour.com.au
- There are currently 1,400 BP branded fuel and convenience retail sites across Australia, of which 350 are company-owned; the rest are branded BP but owned by independent business partners.
- BP’s fuel payment application, BPme, is free to download and available for both IPhone and Android users, allowing customers to pay for the fuel from the comfort of their own car.
- For more information about BP in Australia please visit www.bp.com.au