ONE HD, Australia’s first 24-hour free-to-air digital sports channel, will broadcast the 2011 Armor All Bathurst 12 Hour endurance race as part of a new broadcasting package that will see the event reach a wider audience than ever before.

The Australian home of Formula 1, Moto GP, Nascar and a host of other motorsport disciplines, One HD will showcase the inclusion of an array of exotic GT cars into the around-the-clock Enduro, to be held on February 4 – 6 next year.

All the highlights from the race will be captured in a three-hour package to be broadcast on One HD soon after the 2011 event is held.

“One HD is Australia’s 24/7 free to air sports channel and we are delighted to be joining this rapidly growing medium providing world class sport from around the globe to Australia’s sports mad public,” Event Director James O’Brien said.

“Network Ten have a long history with motorsport and the Armor All Bathurst 12 Hour will now join Formula One, Moto GP and a range of other motor sport categories on One HD”

Network Ten’s David White said the inclusion of the Armor All Bathurst 12 hour to their broadcasting schedule added to their motorsports portfolio.

“As one of the greatest motor racing tracks in the world, Bathurst is always special to watch and we are delighted to be broadcasting the Armor All Bathurst 12 Hour,” he said.

“We are looking forward to showing this incredibly tough race for the drivers, the cars and the teams and hope that viewers enjoy every second of it.”

The race will again be streamed live via the internet, following a successful trial this year that attracted over 20,000 viewers via the event website, www.bathurst12hour.com.au.

With international interest from fans and potential competitors high, the online coverage will allow a large audience to follow from wherever they may be in the world.

The high level of discussion witnessed this year is also set to grow, a large online community on forums and social networking websites discussing this year’s race as it happened.

“Social Networking is becoming an increasingly large part of motorsport coverage and spreading the message to race fans around the world,” James O’Brien said.

“The live stream of the 2010 race was very successful and there was a huge amount of chat during this years’ coverage. We can only see that building this year and adding a new level of interactivity into the race.”

The 2011 Armor All Bathurst 12 Hour is set to be the best yet following confirmation of the Event’s date and a broader vehicle eligibility list.

Vehicles from the Australian GT Championship will join with vehicles from the Australian Production Car Championship totalling 31 manufacturers eligible to compete in the around-the-clock Enduro at Mount Panorama on 4 to 6 February 2011.