Bathurst businesses will receive a much needed boost with only a week to go before the start of the 2013 Liqui-Moly Bathurst 12 Hour at Mount Panorama.
The event, now in its 11th year has continued to grow, this year attracting an entry of over 50 cars and a crowd which it is hoped will exceed 20,000 over the 3 days. The support categories will take the total entry to well over 200 cars.
“We are hoping that this event will give local businesses, particularly in the tourism and hospitality sectors, a good kick start to 2013″ said Angus Edwards, President of the Bathurst Business Chamber.
“There should also be a flow on to local retailers and other businesses, with this particular event tending to see more people leave the track and head into the CBD. Business confidence is at low levels at the moment, and when I hear of motels and hotels being full for the weekend, it really is an encouraging sign for local businesses.”
“It is a fantastic opportunity for local and international visitors to see what Bathurst has to offer, not only for the iconic Mount Panorama, but the city itself. This year the event will be shared with a worldwide television audience across Asia, Europe, North America and New Zealand. This presents a fantastic opportunity to promote Bathurst as a year round tourism destination. No other regional city gets that sort of exposure.”
“Mt Panorama will always be the star attraction, but we encourage all local businesses to share in the economic benefits it brings to the region. I’ll be speaking to the visiting teams, supporters and sponsors from places such as the Singapore, Germany, Hong Kong, the United States, Belgium, Switzerland and France, and ensuring they are aware of the investment and other opportunities that Bathurst has to offer.”
The motor racing events held at Mount Panorama generate over $70 million annually in gross regional product. This represents about 1/5th of the contribution from tourism to the regional economy.
Research has found that the major events at Mount Panorama create 900 jobs across the region.